Posted on 24 September 2010 by Scott Knight
Before I give you the other two reasons why coupons won’t work online, let me just tell you the solution right up front.Here it is, ready, drum-roll please… it’s EMAIL!
Ok, before I hear you sigh, let’s look at the other two reasons why coupons won’t work online and then how email solves everything.
Posted on 23 September 2010 by Scott Knight
Make a few simple changes and then coupons become your MOST powerful marketing tool!Coupons may work great for your small business when using them with traditional print advertising, and many local businesses have used them for years with great success. In fact, coupons really are one of the earliest forms of direct response advertising.
Unfortunately, using coupons on the Internet simply doesn’t have the same effect or impact – and they may actually be detrimental to your bottom line. There’s 3 main reasons why, here’s the first one and what to do about it:
Posted on 17 May 2010 by Scott Knight
Here is a great summary of the book “Flip the Funnel” by Joseph Jaffe: http://www.polarunlimited.com/2010/05/flip-the-funnel-summary-preview
ZoomDeals’ whole purpose is to help local businesses achieve what this book is talking about. Acknowledge your customers after they have become your customer. Create a meaningful dialogue with them. Reward your customers for word-of-mouth advertising instead of paying for traditional advertising. Activate your customers through a 24/7 relationship.
If you are a business owner, tell us what you think and if you think this is the way of the future. Comment on the blog here or join the facebook discussion: http://deal.is/cz