Here is a great summary of the book “Flip the Funnel” by Joseph Jaffe: http://www.polarunlimited.com/2010/05/flip-the-funnel-summary-preview

ZoomDeals’ whole purpose is to help local businesses achieve what this book is talking about. Acknowledge your customers after they have become your customer. Create a meaningful dialogue with them. Reward your customers for word-of-mouth advertising instead of paying for traditional advertising. Activate your customers through a 24/7 relationship.

If you are a business owner, tell us what you think and if you think this is the way of the future. Comment on the blog here or join the facebook discussion: http://deal.is/cz