Are you ready to email your coupons yet? Here’s 3 Simple ways to get a huge email list built up quickly:
1. Creating a welcome coupon can be one of the best ways to quickly build an email list.
You can supercharge the process by making your welcome coupon good for a “freebie”. There’s something very strange about free stuff and people will go out of their way to get something free.
Then promote your freebie coupon online and if it’s attractive enough it can spread like wildfire!
The best way to promote your coupon online is to make sure there’s a way for people to sign up to your list (like a free listing on ZoomDeals.com) then submit your freebie to as many deal trackers you can find.
Here’s a few to get you started:
http://www.8coupons.com
http://www.signpost.com
http://www.thedealmap.com
http://www.zoomdeals.com (of course)
Plus there are hundreds of blogs, Twitterers and Facebook pages dedicated to tracking deals and freebies. Just search for a few and you will be surprised at the response you can get if your coupon is compelling.
2. Give a deal on the spot while your customer is in front of you.
Recently one ZoomDeals client ran a campaign that gave every customer 50% off their order when they signed up for the email list before paying for their order. This created a HUGE response and our client added new subscribers at about 10 times the rate they normally do. Of course there were a few people who gave out bogus info just to get the discount but this was the exception and not the rule. Our client took this into account before starting the promotion. They knew just how valuable their email subscriber list was and that it was worth it to lose some money up front as a marketing expense.
3. On top of the welcome coupon, create a raffle or drawing to increase your opt-in rate.
Living in Las Vegas means you get to see a lot of shows and some of the best ones are the smaller, off-strip shows. A few months ago I was at a show where the bottom of my ticket was a raffle entry and I just had to enter my name and email. The tickets were all collected before the show began and just about everyone, young and old, had entered the drawing.
At the end of the show winners were drawn and they won a DVD of the show itself along with highlights etc. The perfomer thanked everyone for entering and told them about the great email newsletter they’d be receiving in a few weeks with grateful applause coming from the audience.
This wasn’t a magic show but I was mystified at how easily the performer just got hundreds of people to give over their email addresses for the price of three of his own DVD’s… BRAVO!
Get creative and get your customers excited about signing up to your email list. Have a monthly drawing for your “Insiders Club” and promote the heck out of it. Your customers will love it and you will be building one of the most valuable marketing assets you can acquire today.