With the explosion of social media combined with all of the great tools and resources for marketing your small business online, you may be asking, “Why should I bother with email marketing? Isn’t that yesterday’s technology?”
Absolutely not!
In fact, email is still the most important online marketing tool for small businesses and will continue to be for years to come. All of your other marketing choices and tools should be revolving around your email marketing efforts. Everything should start and end with your email list and here are the two main reasons why: Continue Reading →
Before I give you the other two reasons why coupons won’t work online, let me just tell you the solution right up front.
Here it is, ready, drum-roll please… it’s EMAIL!
Ok, before I hear you sigh, let’s look at the other two reasons why coupons won’t work online and then how email solves everything.
Make a few simple changes and then coupons become your MOST powerful marketing tool!
Coupons may work great for your small business when using them with traditional print advertising, and many local businesses have used them for years with great success. In fact, coupons really are one of the earliest forms of direct response advertising.
Unfortunately, using coupons on the Internet simply doesn’t have the same effect or impact – and they may actually be detrimental to your bottom line. There’s 3 main reasons why, here’s the first one and what to do about it:
