All of the Best Email Clubs in One Place!

Posted on 10 December 2010 by Scott Knight

Yesterday we updated ZoomDeals.com with a headline and brief sub-headline which really helps define what ZoomDeals is. The funny thing about this headline and definition is that I think it helps clarify ZoomDeals for us as much as it does for the visitors to our site.

What is ZoomDeals and why is it here?

From the ZoomDeals.com homepage (as of today):

All of the Best Email Clubs in One Place!

Get the best FREE coupons in your area by joining the email clubs of any of the businesses listed below. Vote on your favorites or share them with your friends and ZoomDeals will send you a weekly update of the top 5 deals in your area! Business Owners: Get free advertising by listing your coupon. More info.

Whoop there it is! We are in the business of creating email coupon clubs for local businesses and listing them all in one place. Heck we’ll even list your email club if you use another service as long as you have a coupon to go with it.

I know, you may be asking, “So what, what’s in it for me?”.

ZoomDeals creates email clubs for one reason, email works. Once you have a growing email list of loyal customers and potential customers, you are then able to use your email list to build your social media followers, keep your customers updated about changes or events at your business, and of course, send them coupons! All of these activities accomplish the single goal of “marketing” which is to keep your business in the front of the customer’s mind as much as possible (without annoying them) and doing it practically for FREE compared to traditional marketing activities.

The problem is, email only works if you have people on your list. The best way to get people on your list is to give them a coupon for joining (zoomdeals.com homepage) and send them additional coupons periodically with your other email content (ZoomDeals paid services).

People love email clubs as long as they always receive value from them and they get a good deal. Everyone always want the best deal… everyone.

With ZoomDeals you can always get new customers and keep them coming back by giving them what they want, a sweet deal.


3 Simple Ways to get a Huge Email List Built Up Quickly

Posted on 19 October 2010 by Scott Knight

Are you ready to email your coupons yet? Here’s 3 Simple ways to get a huge email list built up quickly:

1. Creating a welcome coupon can be one of the best ways to quickly build an email list.

You can supercharge the process by making your welcome coupon good for a “freebie”. There’s something very strange about free stuff and people will go out of their way to get something free.

Then promote your freebie coupon online and if it’s attractive enough it can spread like wildfire!

The best way to promote your coupon online is to make sure there’s a way for people to sign up to your list (like a free listing on ZoomDeals.com) then submit your freebie to as many deal trackers you can find.

Here’s a few to get you started: Continue Reading →

Hey, I want to use email marketing, but I don’t have a list!

Posted on 15 October 2010 by Scott Knight

Here’s the magic answer to getting a huge email list: start RIGHT NOW!

Every person who gives you permission to send them email (opt-in) is literally worth a specific dollar amount to your business in terms of a marketing asset. This is why it is imperative to the long term growth of your email list and your business to start collecting customer’s email addresses immediately.

For most small businesses, a majority of revenues are generated through repeat customers. Because of this, you should naturally start your email marketing campaigns with the customers you already have.

For every contact with every customer, you should be offering a benefit to join your email list, and the simplest offer is a coupon.

Let your customers know that they will receive a great coupon (freebies are the greatest!) for their next visit if they join your list. Most people will be welcome to this, even if it’s the same people who hate giving out their info otherwise (just make sure they know you will keep their info private).

Once you start building a substantial email list, you can use it as the cornerstone for all of your other marketing activities. Use your email list to complement your social media updates, plan and announce events, get feedback and survey data, and of course, send out coupons.

Most importantly though,  never be boring and never abuse your list!

You can easily destroy your credibility with your email subscribers by sending them dull, unrelated information or offers. Your subscribers can unsubscribe from your list quicker than they can subscribe or even worse, they’ll flag it as spam.

On the other hand, if your subscribers are accustomed to receiving awesome and valuable content, coupons etc., then you can build a response rate that rivals any other form of media in the history of all media!

So get started today, ask your customers for their email address and then give them something awesome in return.