Posted on 24 September 2010 by Scott Knight
Before I give you the other two reasons why coupons won’t work online, let me just tell you the solution right up front.Here it is, ready, drum-roll please… it’s EMAIL!
Ok, before I hear you sigh, let’s look at the other two reasons why coupons won’t work online and then how email solves everything.
Posted on 15 March 2010 by Scott Knight
Yes, I know it’s been a little longer than a week since Part 1 of this post but who’s really reading this stuff anyway? (If you are, please comment below).
It is important to understand that email still is and will continue to be one of the most powerful communication and marketing tools for your small business. Of course there’s Twitter and Facebook and Flubbly (I just made that up), but is your mother or grandmother using Twitter? Is she using email? (She may still call it “The AOL” but she still has an email address.)
Electronic communication will continue to grow and evolve but email, at least for the next decade, will be the gold standard. Since it is the standard, it is more important now than ever to understand this tool and to use it effectively.
When someone patronizes your business and then goes away, you have just expensed the cost of obtaining them minus the profit you gained from them. Continue Reading →
Posted on 12 November 2009 by Scott Knight
Engage your customers with creative coupons and keep them engaged by switching the deals around. When your customers start to expect the same coupon offerings from your business every time, the marketing power begins to lose some of its magic. Try new deals, test and track, then repeat. Here a few deals to get you started. (Please add your own ideas in the comments.)1. Buy One Get One Free
2. Buy Two, Get the Third Free
3. Buy One Get the Second Half Price
4. 50% Off – Half Price – Two for One
5. Create a “Gift Certificate” instead of a coupon. This has tremendous pull for new customers even though they could leave without spending any money. Treat it as a marketing expense.
6. Have an expiration date but let the coupon be reusable until it expires.
ex. $1 off any order above $5 for the entire month of April. Show your coupon for each redemption. Continue Reading →