Here is a great summary of the book “Flip the Funnel” by Joseph Jaffe: http://www.polarunlimited.com/2010/05/flip-the-funnel-summary-preview
ZoomDeals’ whole purpose is to help local businesses achieve what this book is talking about. Acknowledge your customers after they have become your customer. Create a meaningful dialogue with them. Reward your customers for word-of-mouth advertising instead of paying for traditional advertising. Activate your customers through a 24/7 relationship.
If you are a business owner, tell us what you think and if you think this is the way of the future. Comment on the blog here or join the facebook discussion: http://deal.is/cz
FREE Apple iPad Giveaway!!!
Yes, you read correctly. As a wait to thank our fans for being so patient while we put the finishing touches on our site, we will be giving one lucky facebook fan (in Las Vegas, NV) a free Apple iPad. All you have to do is “like” ZoomDeals and you could be a winner. Tell your friends! More details here: http://deal.is/ipad
Yes, I know it’s been a little longer than a week since Part 1 of this post but who’s really reading this stuff anyway? (If you are, please comment below).
It is important to understand that email still is and will continue to be one of the most powerful communication and marketing tools for your small business. Of course there’s Twitter and Facebook and Flubbly (I just made that up), but is your mother or grandmother using Twitter? Is she using email? (She may still call it “The AOL” but she still has an email address.)
Electronic communication will continue to grow and evolve but email, at least for the next decade, will be the gold standard. Since it is the standard, it is more important now than ever to understand this tool and to use it effectively.
Each email subscriber your business has should be considered a financial asset.
When someone patronizes your business and then goes away, you have just expensed the cost of obtaining them minus the profit you gained from them. Continue Reading →
Don’t worry, we haven’t gone anywhere
Yes, its been a while since you’ve seen any action around here, but it is for a very good reason. As with any effective business, things have changed, for the better. Since the beginning of the year we have decided on some major changes on how we plan to help you.
What we’ve been doing
We have been hard at work on the back end of our site and our overall business model. The good news is that we are still going to be offering our robust email marketing platform with secure printable coupons for your customer loyalty program. But the even better news is that our new system is going to make everything less expensive (sheesh, it practically free!) as well as more effective. We are so excited because we believe that ZoomDeals will not only help bring you new customers and keep them coming back time and again, but also motivate your customers to become your best word-of-mouth online advertisers.
What you can expect
Unfortunately we had to make the tough decision to restrict our beta program to only be available in the Las Vegas, NV area. We want to be sure to be able to work closely with our local merchants here in Las Vegas in order to provide the best possible service. We will then begin rolling out the service to other major us cities.
Thanks for your continued interest. If you are in Las Vegas and you have not registered for our beta program yet, please do so now.
Take care and keep on zoomin’!
We know many of you can’t wait to get started using ZoomDeals to receive great offers from local businesses or to promote your own local business. We are excited as well since our beta release is getting closer every day.
If you have signed up for our beta test program, you can expect to hear from us within just a few weeks from now.
If you are a small business in Las Vegas and you have not signed up for our beta test program, we have only a few spots remaining to get a free account for one year. Apply for your invite by simply filling out the short form here.
Until then, ZoomDeals would like to wish you and your family a safe and happy holiday!
